Photo via Fast Company
The 2026 FIFA World Cup will bring international soccer to North America starting June 11, with 16 host cities across the United States, Canada, and Mexico participating in the expanded tournament. According to Fast Company, the event has drawn criticism for its steep ticket pricing, with some resale listings reaching millions of dollars. However, affordable options remain available for fans willing to search secondary markets.
Atlanta's Mercedes-Benz Stadium will host two World Cup matches this June, offering local business professionals and sports enthusiasts a chance to experience international soccer without traveling. The Czech Republic versus South Africa match on June 18 features tickets starting at $246, while the DR Congo versus Uzbekistan game on June 27 begins at $250—making these among the most accessible World Cup events nationally.
The pricing disparity reflects broader concerns about ticket accessibility for the tournament. While FIFA originally planned to sell tickets for as low as $60, most affordable tickets have become scarce, according to the source. Secondary market resellers have dramatically increased prices, particularly for premium matches, though early-round games like those at Atlanta's venue remain relatively reasonably priced compared to knockout rounds.
For Atlanta businesses looking to entertain clients or for employees seeking international sporting events, the World Cup matches at Mercedes-Benz Stadium present a unique opportunity before the tournament progresses to more expensive later rounds. Early booking is recommended, as the June matches are expected to draw strong local interest from the city's growing soccer fan base.
